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SEO or search engine optimisation is the process of improving the quality of the content of your website. By improving the quality of content, you will be able to create better visibility for yourself on Google and other popular search engines. As a result, you will be able to get a better rank on Google and people will begin to notice your website. You can also take the help of companies like Cadence SEO to build an SEO strategy for your website.

Important factors that impact the SEO success of your website:

Technical aspects: These include all those factors that affect the performance and visibility of your website. Technical factors involve all those functions which determine how the search engine is going to access your website. This may include your page structure, your URL structure, indexing, crawling and much more.

On-page aspects: This is what exactly is visible to the users on your web page. This mainly includes the content. This may include both textual, audio and video content. On-page SEO also involves HTML tags and structured data.

Off-page aspects: This is anything that is not actually present on your website. They have a very good role to play in influencing the popularity of your website. Some of these factors include backlink building, social media marketing, reviews, pay per click marketing and user generated content. Using this factor, the authority and relevance of your website will be determined.

White hat vs black hat SEO:

These are two different terms that are used to describe two groups of SEO. Black hat SEO is basically a group of unethical practices that can be used to improve the ranking of your website. These techniques will help you to get to the top of popular search engines in a very short duration of time. However, the result is short-lived and the search engine may even ban your website. Some of the black hat SEO tactics include cloaking, hidden text, keyword stuffing, irrelevant backlink manipulation and so on.

White hat SEO on the other hand involves the regular SEO techniques that adhere to the rules and guidelines of SEO. White hat SEO is a long-term SEO strategy that provides you with really good rank on search engines. It is determined by your optimisation skills, the quality of the content and the interactivity of your website. You can also take the help of an SEO expert to design white hat SEO strategies for your business.

Few steps to building a successful SEO strategy:

Increasing the crawling accessibility of your website so that the search engines are easily able to read the content that you post on your website.

Post quality content on your website that answers the queries of the searchers. The content should also be unique and have relevant keywords in them.

Try to include keywords at some of the most appropriate positions of your website. This will help you to attract a lot of traffic to your website.

Provide the users with an excellent experience. This can be done by improving the loading speed of your website and also creating a compelling user interface.

Include different types of links and citations in your website to drive more traffic. Also, keep in mind that the links should come from valuable sources only.

Try to optimise the URL, title, description and meta description of your website. This is definitely going to help you improve your SEO rank to a great extent.

This is all about SEO. If you have anything else in mind that you would want to share with us, do let us know.

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