SEO is essential to the success of any online business. Your website must be able to rank correctly in search results in order for you to gain customers and build your brand awareness.
As a project manager, you will have to take care of this SEO strategy. Another solution can also be to call on an SEO expert, we talk about an SEO expert.
It is one of the most demanded jobs today. An SEO consultant is a person whose job is to improve the ranking of websites in search engines such as Google, Yahoo! and Bing. Its main goal is the same as any marketer: to create more sales for the business.
What is natural referencing, SEO?
SEO is about ensuring that your website ranks well on search engines such as Google when requesting a user. This is the key to driving traffic to your site. The goal must be for you to stand out on the first results in order to ensure good visibility.
While there are many ways to drive traffic to your page, it’s important to note here that SEO refers to organic traffic, in other words, unpaid advertising.
What is the role of an SEO expert?
An SEO consultant, or SEO expert, researches and analyzes trends and best practices online to develop and implement strategies that improve search results. SEO experts spot trends and develop strategies to boost a website.
The goal of an SEO specialist is for your content to reach the coveted top spot on one of Google’s SERPs, i.e. search engine results pages or Google Search Console .
Apart from the SEO audit , one of the main tasks of an SEO consultant is to determine which keywords people will use for their research. He must also be able to research and implement content recommendations for the success of organic ranking of websites.
And when it comes to soft skills, SEO is really something that requires an analytical mind. SEO consultants have to collect, measure and study a lot of data on a regular basis. It is therefore important to have the right tools and to master the concepts of natural referencing.
Concepts to master for an SEO expert
The concept of authority refers to how popular your site is compared to others for similar searches. Since the race to “top” the search rankings is endless, everyone is in constant competition.
Authority is measured either by the name of your domain, that is, by the address, or by the pages of your website. It’s hard to actually determine authority, but the key to ranking higher than your competition is providing quality content that is relevant to a user’s request. Keyword research plays a vital role in this process.We often talk about keywords when people discuss the importance of SEO on the web. Keywords refer to terms that your SEO consultant should match when a searcher searches.
Determining the quantity of keywords, as well as where to place them, is really at the heart of SEO. The right keywords can help improve your web presence. And the Google Ads Keyword Planner is designed for this purpose.
However, it is important to understand that keywords alone are not enough. Google doesn’t want SEO experts to use texts filled with endless repetitions of the same keywords or keyphrases. Such texts are badly read and contribute to bad user experiences..
Exploration robots / Search engine spiders
Each search engine has a set of “bots” that constantly scan sites on the web for analysis and index. The things they focus on the most when “deciding” how to rank a site include title tags, keyword tags, and hyperlinks. It is therefore important for an SEO consultant to check the presence of these tags or other elements inside the site.
Link building
This is one of the most difficult parts of an SEO job as an SEO consultant is the job of building links in your articles. These links can lead to content from people who think your articles are of good quality and want to connect with them. Others will come from bloggers and sites that have high domain authority and the goal will be to persuade them to link to your site. Links also signal to Google and other search engines that your website is valid and well structured.
Quality content: This is the most important part of any website and is essential for getting good search engine ranking. But are your pages really well written with quality content from the point of view of Google, Bing, Yahoo and other search engines? Captivating content is above all content that really answers the questions of Internet users.
Likewise, it is content that provides value, relevant information that Internet users cannot find on all the other websites they visit. In addition, it is content that is easy to read, ergonomic, and pleasant for visitors. In addition, your SEO consultant must establish an editorial strategy that must meet these criteria mentioned above.
How do you become an SEO expert?
Because SEO and search engine optimization are fairly new disciplines, most people don’t learn this in school. And there is no study to be an SEO consultant or SEO expert.
So what’s the best way to master SEO?
There are many web platforms available where you can easily build a site just to practice your SEO skills. WordPress is one of the easiest and most trusted places to do this, and you can do it for free.
The best way to find new customers and rank your site well with the full range of optimization tools available. Indeed, what could be better than an effective SEO of your own website to show your future customers that you know what you are talking about. This site will be your best prospecting tool.
Today, there are also many Facebook groups or platforms for freelancers in order to easily find a job. If you are unable to promote yourself enough on the internet, there are also many jobs available on websites like Upwork. It might not be the perfect place to work long term, but it’s a great start to jumpstart your client portfolio!